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Hair color and hair toner serve distinct purposes in the hair coloring process, primarily affecting the pigment and shade of the hair.

Hair color is designed to change the natural pigment of the hair by introducing new colors or covering greys. This can involve lightening or darkening the hair, depending on the desired outcome. Hair color typically contains a developer (peroxide) that lifts the hair's natural pigment and deposits the new color, resulting in a more permanent change.

On the other hand, toner is utilized after the hair has been bleached or chemically lightened to adjust the resulting shade. Toners can neutralize unwanted undertones, such as brassy yellows or oranges, and introduce specific hues, like ash or pearl, without permanently altering the hair's pigment in the same way that hair color does. Toners usually maintain a more subtle or nuanced effect by enhancing the existing color rather than changing it drastically.

By differentiating these functionalities, it becomes clear why the distinction between hair color and hair toner is essential for achieving the desired hair results.