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The appropriate pressure to apply during a scalp massage should be gentle but firm enough to be relaxing. This approach promotes relaxation and enhances blood circulation in the scalp while ensuring the experience is enjoyable and comfortable for the client.

Applying too much pressure, as would be the case with very firm techniques to cause pain, is counterproductive. It can lead to discomfort or even injury, detracting from the soothing benefits of the massage. On the other hand, using very gentle pressure alone may not provide the necessary effectiveness to relieve tension and stimulate the scalp adequately.

The idea of using random pressure for variation lacks the structure and focus that a calming scalp massage requires. Having a consistent, gentle yet firm technique allows for a more therapeutic experience that is beneficial to both the client and the practitioner. Therefore, the best practice is to achieve and maintain a balance that ensures relaxation and promotes a feeling of well-being.