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The primary purpose of styling mousse is to add volume and body to hair. Mousse is a lightweight foam product that can be applied to damp hair to provide lift and fullness. It works by coating each hair strand with a lightweight film, which helps to create a thicker appearance and enhance the texture of the hair. When styled, hair treated with mousse can achieve a more voluminous look, making it ideal for various hairstyles, particularly those that benefit from added bounce and dimension.

In contrast to the other options, a styling mousse is not designed to make hair look oily, straighten hair, or maintain hair color. Those functions are typically associated with different types of products, such as oils or serums for shine, straightening creams or tools for sleek styles, and color protectants for maintaining hair dye. Therefore, focusing on its intended use for volume and body makes it clear why the correct answer highlights this specific purpose.